Catherine S.Art Direction and Graphic Design

---

Selected Works

Catherine S. is a creative director and graphic designer. Focus areas include developing visual identities for fashion, beauty, and lifestyle brands, with an emphasis on impactful typography, unconventional narratives, and a research-driven approach.


























Creative Direction
Visual Identity
Communication Design
Packaging





























Say Hi at katya@new-narrative.co
Instagram

TONKA
Visual Identity
Creative Direction
Naming
Storytelling Creative Direction for Tonka scented candles. Collection Garden Alchemy is dedicated to the garden. Each candle captures the essence
of a tranquil garden, where every flicker of light releases the delightful aromas of carefully selected flowers.

PASTORALE
Visual Identity Clothing and lifestyle artifacts featuring relaxed yet expressive design. The name "Pastorale" is derived from the artistic, musical, and literary genre of pastoral, which celebrates the idyllic charm of simple, unhurried life, often set in nature.
For Pastorale, harmony with oneself and one's body, a sense of leisure, comfort, and authenticity are the core values that resonate throughout the design and all visual communications of the brand.


TEAM
Irina Kuzmina
Kamila Gumirova

CASPER BISTRO AND BAR
Visual Identity Casper Bistro and Bar—a new project by Roman Kiselev, Stiven Sharma, and Anri Ber (creators of Nothing Fancy and Solids Billiard & Club) in partnership with Pavel Shteinlukht (Bekitzer Family, Made in China).

ASKENT
Visual Identity Minimalist leather accessories crafted for an active urban lifestyle. The founders draw inspiration from the harmony of clean forms and textures, modern architecture, design, and art.

TEAM
Winners Agency

CHAIKA
Visual Identity CHAIKA is all about effortless style and laid-back vibes. This brand creates essential pieces for girls who value comfort but never want to sacrifice a touch of personality. Think cool basics with unique, playful details.

TEAM
Winners Agency

PHOTOS (One, Two)
Sasha Satchi

NOEUD
Visual Identity
Naming
Art Direction

Noeud creates oral care products, designed to make daily routines more enjoyable and convenient, while promoting healthier habits. The products are released in small, curated drops. The first drop features dental floss in a refillable metal case — you don’t need to buy new case ebery month, just refill.

Chroma
Visual Identity
Naming
Art Direction

Chroma—Roastery and Coffee.

Bemetic
Photoshoot Art Direction
Production

Photos and Retouch by Alisa Polozova