Catherine S.Art Direction and Graphic Design

---

Selected Works

Catherine S. is a creative director and graphic designer. Focus areas include developing visual identities for fashion, beauty, and lifestyle brands, with an emphasis on impactful typography, unconventional narratives, and a research-driven approach.


























Creative Direction
Visual Identity
Communication Design
Packaging





























Say Hi at katya@new-narrative.co
Instagram

PASTORALE
Visual Identity Clothing and lifestyle artifacts featuring relaxed yet expressive design. The name "Pastorale" is derived from the artistic, musical, and literary genre of pastoral, which celebrates the idyllic charm of simple, unhurried life, often set in nature.
For Pastorale, harmony with oneself and one's body, a sense of leisure, comfort, and authenticity are the core values that resonate throughout the design and all visual communications of the brand.


TEAM
Irina Kuzmina
Kamila Gumirova