Catherine S.Art Direction and Graphic Design

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Selected Works

Catherine S. is a creative director and graphic designer. Focus areas include developing visual identities for fashion, beauty, lifestyle brands, with an emphasis on impactful typography, unconventional narratives, and a research-driven approach.


























Creative Direction
Visual Identity
Communication Design
Packaging


























Curated Books Archive
Visual Research Practice


Say hi at katya@new-narrative.co
Instagram

SACHÉT
Visual Identity
Creative Direction
Storytelling Sachét is a brand of quiet home objects, created with the idea that certain things stay. They live
in the house for years, hold traces of everyday rituals,
and one day might be passed down. Not for their value, but for the feeling they carry.
The name comes from the French sachét, a small, fragrant pouch that keeps scent inside. Just like memories.
The first encounter with sachét always begins with a smell: delicate, clean, familiar.
Each piece arrives with a little scented sachet. Something to tuck into a drawer, a suitcase, or simply keep close.